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Case Study · Community Organization

From a Basic Wix Website to a Custom Community Platform

Duneland Model Club needed more than a visual refresh. BLG Studios replaced its limited Wix presence with a custom digital home for members, prospective members, contest attendees, sponsors, and club leadership.

Screenshot of the current Duneland Model Club homepage with branded hero, navigation, and member login

More Than a Website Redesign

The original Duneland Model Club website provided basic club and contest information, but its structure limited how effectively the organization could communicate throughout the year.

BLG Studios rebuilt the experience around how the club actually operates—bringing meetings, events, announcements, member projects, annual contest information, sponsor visibility, contact workflows, and administrative tools into one cohesive platform.

Before and After

A respectful look at how the club’s public presence evolved—from a limited builder site to an independent community platform.

Before

Legacy Wix presence

Legacy Duneland Model Club Wix homepage showing contest flyer layout and website-builder branding
  • Third-party Wix subdomain
  • Visible website-builder branding
  • Primarily static informational pages
  • Contest information often presented through uploaded images
  • Inconsistent navigation between sections
  • Publicly displayed personal email addresses
  • No centralized event calendar
  • No structured news or member gallery system
  • Limited room for future digital tools

After

Custom community platform

Current Duneland Model Club homepage with custom branding, clear navigation, and community-focused hero
  • Independent DunelandModelClub.com domain
  • Custom-branded user experience
  • Consistent sitewide navigation
  • Dynamic homepage content
  • Centralized event calendar
  • News and announcement publishing
  • Member and club galleries
  • Dedicated annual contest platform
  • Sponsor and vendor inquiry workflows
  • Structured contact routing
  • Authenticated administrative access
  • Expandable foundation for future features

The Challenge

Duneland Model Club serves several audiences, each arriving with a different goal.

A prospective member may want to know when and where the club meets. A current member may be checking the next activity. A modeler may want to browse member projects. A contest attendee needs schedules, categories, and registration information. A sponsor or vendor needs a clear way to contact the organization.

The challenge was to support all of those needs without making the website difficult to navigate or maintain.

Project goals

  • Establish a professional, independent web presence
  • Make club membership approachable
  • Keep meetings, events, and announcements easy to find
  • Showcase member projects and club activities
  • Give the annual contest a dedicated promotional platform
  • Support sponsor and vendor inquiries
  • Give club leadership control over routine content
  • Create a foundation that can grow with the organization

Designing Around Real Visitor Needs

BLG Studios reorganized the website around the actions visitors are most likely to take.

The homepage immediately directs visitors toward joining the club, attending a meeting, and learning about the annual contest. Supporting sections surface upcoming events, announcements, sponsors, and member builds without overwhelming the visitor.

The platform was structured around reusable content rather than isolated pages. Events, news, galleries, sponsors, contest details, and club information can be updated independently while remaining visually and structurally consistent.

  1. Step 1

    Discover the Club

  2. Step 2

    Explore Activities

  3. Step 3

    Take Action

Transformation highlights

Four shifts that define the new platform—without changing what the club stands for.

  • Wix subdomain

    became Independent domain

  • Static pages

    became Managed content platform

  • Contest-focused presence

    became Year-round club resource

  • Manual page updates

    became Centralized administration

Solution and platform features

Each capability was designed around how Duneland Model Club communicates, hosts events, and grows its community.

Professional independent presence

The club moved from a third-party Wix address to its own dedicated domain at DunelandModelClub.com, creating a more credible and memorable public identity.

Duneland Model Club on its independent custom-branded domain

Clear and consistent navigation

Visitors can move between club information, events, news, galleries, contact options, and annual contest resources through one consistent navigation structure.

Duneland Model Club homepage with consistent navigation and primary club destination cards

Centralized event calendar

The website provides one place to publish regular meetings, club activities, regional contests, special events, and important dates.

Duneland Model Club event calendar listing meetings and upcoming activities

News and announcements

The club has a permanent publishing area for announcements, meeting recaps, event updates, and organizational news.

Duneland Model Club News & Announcements page with latest club updates

Member and club galleries

The gallery platform gives the club structured areas for individual member collections, featured builds, meetings, and event albums.

Featured Builds gallery carousel on the Duneland Model Club website

Annual contest hub

The club’s annual contest now has a dedicated section for event details, schedules, categories, awards, vendors, downloadable materials, and yearly updates.

Annual contest hub on the Duneland Model Club website

Sponsor and vendor opportunities

Sponsors receive dedicated visibility, while structured inquiry forms give businesses and vendors a clear way to connect with the club.

Sponsor visibility and inquiry opportunities on the Duneland Model Club website

Structured contact workflows

Visitors can direct questions to the appropriate club representative without relying on prominently displayed personal email addresses.

Structured contact page on the Duneland Model Club website

Authenticated administration

The platform includes an authenticated foundation that allows authorized club representatives to manage content over time.

Duneland Model Club member login screen for authenticated administrative access

A Digital Home Built for the Entire Club

Duneland Model Club now has one central destination for prospective members, current members, contest attendees, sponsors, vendors, and club leadership.

The website supports year-round communication rather than functioning as a collection of static contest pages. Club leaders can publish information, members can explore activities and projects, and visitors can quickly find the resources most relevant to them.

The result is a professional digital platform that better reflects the quality, creativity, and community behind the organization.

  • One central source for club information
  • Clearer paths for prospective members
  • Better visibility for meetings and events
  • A reusable annual contest platform
  • Organized member and event galleries
  • Professional sponsor and contact workflows
  • A scalable base for future club tools

Built for What Comes Next

The website was designed as a foundation rather than a finished endpoint.

New galleries, events, announcements, sponsors, contest years, member resources, and digital features can be added without redesigning the entire platform.

That flexibility gives Duneland Model Club a website that serves its current needs while remaining ready for future programs and growth.

Services provided

The capabilities delivered for Duneland Model Club as part of this engagement.

  • Website audit and content review
  • Information architecture
  • UX and interface design
  • Responsive web development
  • Custom content platform
  • Event calendar
  • News and announcement system
  • Member and club galleries
  • Gallery search
  • Annual contest content system
  • Sponsor presentation and inquiry forms
  • Structured contact workflows
  • Authenticated administrative access
  • Privacy and terms pages
  • Search optimization foundation
  • Domain deployment and launch support

Build. Launch. Grow.

Need More Than a Basic Website?

BLG Studios builds modern websites and custom tools around how organizations actually operate—not just how their pages look. Whether you need a stronger online presence, easier content management, or a custom platform that supports your members and customers, we can build a solution designed to grow with you.